NOW® BetterStevia™ is a zero-calorie, low glycemic, Non-GMO, natural sweetener that makes a perfectly healthy substitute for table sugar and artificial sweeteners. Unlike chemical sweeteners, NOW® BetterStevia™ contains pure Stevia extract; easily-utilized by the body and metabolized in the same way nutrients are. With a taste that is naturally 60-100 times sweeter than refined sugar, a tiny amount is all it takes to sweeten your favorite beverages, foods and desserts! Not all Stevia is the same, though. We take special measures to preserve Stevia’s natural qualities in this unique, pure, better-tasting Stevia. NOW® BetterStevia™ utilizes the whole leaf extract to retain the pure sweetness in real Stevia, as opposed to other products containing only isolated fractions such as Reb A. We treat our Stevia with a special enzymatic process that results in a clean, superior tasting sweetener. Our attention to quality guarantees freshness in every serving and gives BetterStevia™ a well-rounded sweet taste that is very close to that of pure sugar, without the calories or guilt. That’s why NOW’s Stevia is called BetterStevia™. Try it today and see how sweet it is. Since 1968 NOW Foods has been committed to providing high quality, affordable natural foods, vitamins and personal care products. No compromises, no added costs, no unnecessary frills. We continue to provide certified organic and natural foods, grains, flours and seeds through health food stores. As a family owned and operated business, we offer the health-conscious consumer three generations of honesty, quality, purity and commitment.

5-HTP, the intermediate metabolite between the amino acid L-tryptophan and serotonin, is extracted from the bean of an African plant (Griffonia simplicifolia).

It's been proven that red is one of the most easily-recognized colors in the spectrum. When it comes to tea, we think it's one of the tastiest, too. Better Off Red™ is an uplifting concoction of red Rooibos, citrus and just a blush of vanilla. It's packed with nutrients that make other colors envious.

Bee Pollen is a fine powder that composes the male element of the flower.  Honey bees harvesting the pollen instinctively gather only that pollen which is pure and healthy.  It is then mixed with flower nectar and bee saliva to form a natural and highly nutritious food that contains all twenty-two of the elements composing the human body.  It supplies vitamins, amino acids, trace minerals and enzymes in a synergistic balance that provides optimum bioavailability.